When the Egyptians built their pyramids, the created a strong foundation, and as they moved upward, they used less building material, focusing on shaping the pyramid until it was finished.
To build Authority, you want to use a similar method … Read more
One of the 3 “Ps” of authority brand positioning is Promotion, which involves deciding what messages to use to support your brand as well as how those messages will be delivered. Promoting your brand involves creating brand awareness, influencing the … Read more
Are you tired of writing check for advertising and promotion expenses, month after month, and feeling like you have nothing to show for it? Learn 5 ways that you can turn your advertising and promotion activities into profitable assets, shift … Read more
One of the 3 “Ps” of authority brand positioning is Personality. Some brands have a strong brand personality. McDonald’s has Ronald McDonald as its personality. He is immediately recognized worldwide as the face of McDonalds. For years Target used a … Read more