3 Mistakes That Sabotage Your Authority Marketing

Are you making these mistakes that can sabotage your Authority marketing efforts?   Read More …

Ready To Build Authority? Start Here …

When the Egyptians built their pyramids, the created a strong foundation, and as they moved upward, they used less building material, focusing on shaping the pyramid until it was finished.

To build Authority, you want to use a similar method of construction.  Start with a strong foundation and shape your authority like a pyramid as you build it.  Here’s how:   Read More …

5 Winning Ideas You Can Use To Promote Your Brand Effectively

One of the 3 “Ps” of authority brand positioning is Promotion, which involves deciding what messages to use to support your brand as well as how those messages will be delivered.  Promoting your brand involves creating brand awareness, influencing the perception of your brand, and managing brand reputation.  Promoting your brand also includes using the Personality you develop for your brand to enhance your promotional activities.  Promoting your brand should emphasize and reinforce the brand image you choose to represent your business.  When you are considering broader marketing activities, you want to make sure they are consistent with the brand image you want to portray.

Here are 5 ideas you can use to promote your brand effectively.   Read More …

Marketing Alchemy: 3 Ways To Turn Marketing Expenses Into Profit Centers

Are you tired of writing check for advertising and promotion expenses, month after month, and feeling like you have nothing to show for it?  Learn 5 ways that you can turn your advertising and promotion activities into profitable assets, shift from marketing expenses to income, and begin to think of your marketing activities as a profit center instead.   Read More …

Give Your Brand A Winning Personality

One of the 3 “Ps” of authority brand positioning is Personality.  Some brands have a strong brand personality.  McDonald’s has Ronald McDonald as its personality.  He is immediately recognized worldwide as the face of McDonalds.  For years Target used a dog with a red target symbol around its eye.  Some brands choose celebrities (people or animals) as their brand personalities.  And for others, owners or employees are chosen to represent the face of the company.

A strong personality that immediately identifies a business can be a strong competitive edge for a company.  A company without a visible personality can find itself in the background without a strong competitive edge.  Often the only way for a company in this position to compete is    Read More …